Sunday, April 26, 2015

Advertisements impact on Society

My research has informed me on many new methods and perspectives on advertisements. I have read about how "women" effect advertisements in a seductive and sexual ways to how health advertisements differ from the rest. There many methods including the use of credibility, information, entertainment, irritation and positive or negative images. Most of the information I have been provided with consist of having usually the positive be a positive and happy outcome and the negative being a bad and irritated outcome. Advertisements that  use sexy women get more attentions and more consumers. However, these types of advertisements effect women physically and emotionally.  These advertisements set standards to be almost impossible for every women to reach. This causes society to make up specific women to be seen as beautiful.  On the other hand, it is the same for men. This effects young adults in way that makes them strive to reach this ultimate goal to be seen exactly the same as the people in the commercials.
Some advertisements aren't trying just trying to sell their product using a method of beautiful women and men . Some advertisements use inspiration. The message given is positive and the impact that is made is also positive. It creates hope to fulfill a dream or a goal. This commercials seem to be as effective as the ones that use the method of achieving the American dream or being the perfect man or woman. These commercials gives the audience a boost in their confidence to get up and chase their dreams.
Other advertisements, such as health ones, use a negative picture to get more people to do what they want. By providing a nasty image of a disease or an illness and giving examples of how it can prevented, it is most likely to get people to listen. If the health industry just used positive images the impact wouldn't be as strong because reality might not hit as quickly.
My original question was how advertisements effect young adults and now I might analyze how do different advertising methods effect young adults? I will organize my essay on having different methods and provide examples and evidence of its effectiveness. 

No comments:

Post a Comment